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This book is about the never-ending need we have to make choices. If you think about it, we have to decide what time to wake up every morning, what to wear (unless we need to wear a uniform), what to have for breakfast (if we eat breakfast), lunch and dinner (and if we eat in restaurants, what to order), and our need to make all kinds of other choices all day long. Some of our choices are mundane, like what to have for breakfast (if we eat ...

Taste is an enigmatic topic. We recognize that taste plays an important role in our life in that everything we buy and many things we do are governed by our sense of taste. But what exactly is taste? How do we get our sense of taste and how does it affect our everyday lives? Does it evolve as we grow older or is it a constant in our lives? Is it affected by all the "influencers" to whom we are exposed as we watch TikTok and commercials, or do ...

Taste is an enigmatic topic. We recognize that taste plays an important role in our life in that everything we buy and many things we do are governed by our sense of taste. But what exactly is taste? How do we get our sense of taste and how does it affect our everyday lives? Does it evolve as we grow older or is it a constant in our lives? Is it affected by all the "influencers" to whom we are exposed as we watch TikTok and commercials, or do ...

This book uses semiotic theory (and, secondarily, other theories) to explain the social, economic, cultural and psychological significance of sports--primarily baseball and football in America, and, by implication, other sports.

This book builds on Le Bon's classic, The Crowd, to evaluate the role of crowds in American culture, society and politics.

This introductory textbook familiarizes students with ideas of key thinkers and perspectives related to postmodern thought and everyday life. The book is unique in that it offers selections from key passages of works of important thinkers as well as from some of the author's own publications that serve as examples of how to interpret various aspects of culture. The book draws in readers with its engaging and conversational style and use of cas...

Written in an accessible style, with many photographs and drawings by the author, Smooth Sailing provides an ethnographically informed introduction to the nature of tourism and an important aspect of tourism, ocean cruising.

Arthur Asa Berger's Shakespeare's Comedy of Errorsuses semiotics along with a psychoanalytic approach to offer a granular analysis of one of Shakespeare's funniest and most interesting comedies. It is distinctive in that it offers a discussion of the basic techniques found in comic literature of all kinds and applies these techniques to events in the play. It also offers a discussion of the basic theories of humor and a syntagmatic and paradi...

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A brief, inexpensive, informal introductory text for the basic course in communication, Messages features lively writing, a focus on theorists of communication, and inclusion of contemporary topics of identity, social media, and visual communication.

It is the age-old saying that "laughter is the best medicine". Scientific research has substantiated the claim made by this proverb by verifying the positive effects it has on both our mind and body, but what is it about a good joke, comic, or sitcom that makes us laugh?Humor, Psyche and Society is a compilation of Berger's previously published articles and new chapters on the nature of humour, its importance for our psyches, and its social an...

In this guide to cultural criticism, Arthur Asa Berger presents complex concepts in jargon-free language, making the book an ideal introductory text. It covers the key theorists, concepts and subject areas, from literary, sociological and psychoanalytical theories of semiotics and Marxism. Berger brings cultural criticism to life by making these theories relevant to students' lives. Illustrating his explanations with excerpts from classic work...

Trump's Followers: A Socio-Semiotic Analysis uses semiotic theory, psychoanalytic theory, and sociological theory to analyze Donald Trump's followers and to understand what motivates them and explain why they behave the way they do when at his rallies. It makes use of ideas from Gustave Le Bon's classic The Crowd, ideas from Freud about the psyche and social groups, and works by many other important scholars and writers. The book is written in...

It is the age-old saying that "laughter is the best medicine". Scientific research has substantiated the claim made by this proverb by verifying the positive effects it has on both our mind and body, but what is it about a good joke, comic, or sitcom that makes us laugh?Humor, Psyche and Society is a compilation of Berger's previously published articles and new chapters on the nature of humour, its importance for our psyches, and its social an...

Three Tropes on Trump: A Textbook on Applied Marxism, Semiotics, and Psychoanalysis uses the term "trope" in an unusual way-not as an expression in a figurative sense but as a form or method of analysis. This book uses Marxist theory, semiotic theory, and psychoanalytic theory in an attempt to understand what we might call the Trump phenomenon and the Trump style. Each chapter features a primer on its methodology, and it applies concepts from ...

Shopper's Paradise: Retail Stores and American Consumer Culture deals with the cultural, social and economic impact of retail stores on American society. It has chapters on some of the most important retail genres, such as Internet stores (Amazon.com), department stores (Neiman Marcus), coffee shops (Starbucks), big-box stores (Walmart, Costco) and a number of other kinds of stores such as dollar stores, malls, and farmer's markets.

Perspectives on Everyday Life: A Cross Disciplinary Cultural Analysis makes the argument for studying everyday life through a combination of introductory theoretical approaches and a grouping of applications to specific aspects of American culture. The first part of the book addresses the idea of everyday life as considered by distinguished thinkers who have written books about everyday life, such as Sigmund Freud, Fernand Braudel, Henri Lefeb...

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Keine Beschreibung.

Keine Beschreibung.